We all know that great word of mouth builds your business, be it small or big. So why don't more businesses use client testimonials in their marketing campaigns? Because they aren't sure how to get the conversation started. One painless way to get customers or even your online visitors to tell you what they like about you or the services you offer is to provide blogs.
Simply put, a blog is like a journal or updates of your business. If your best clients spend a lot of time on the Web, consider doing a Web log, or blog, to keep customers or your contacts up-to-date on what's happening with your company. Blogs allow your customers a chance to comment back, creating a closed communication loop. This is the essence of relationship marketing, keeping the conversation flowing between you and your target market.
Since the time I started doing blogs, I enjoyed looking at the number of visitors reading my entries. It's a challenge on how to entice, intrigue and educate your online visitors.
Don't be afraid of feedback. Your best and most challenging critic are your customers.
I'm a self-confessed blog addict (minus the coffee...LOL).
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